Market shares

Market shares data specify for a given food, percentages of more specific foods (subfoods, e.g. brands) representing their share in a market. Market shares are used when consumption data are available at a more generalised level than concentration data.

This module has as primary entities: Foods

Output of this module is used by: Food conversions

Market shares as data

Market shares are provided as data in the form of percentages.

• Market shares data formats

• Market shares and brand loyalty