Market shares data formats
Describes the shares (proportions) in a market.
Market shares
Market shares main table.
Table aliases: MarketShares, MarketShare, FoodMarketShares, FoodMarketShare.
| Name | Type | Description | Aliases | Required |
|---|---|---|---|---|
idFood |
AlphaNumeric(50) |
The subtype of the food. |
idFood, FoodId, Food, FoodType |
Yes |
Percentage |
Numeric |
Market share of each subtype (%) |
Percentage, MarketsharePercentage, MarketShare, MarketSharePercentage, MarketShare% |
Yes |
BrandLoyalty |
Numeric |
A parameter used in brand loyalty modelling, where 0 (default) specifies no brand loyalty (on each eating occasion a random selection of the next lower level in the hierarchy of food codes), and 1 specifies absolute brand loyalty (on subsequent eating occasions the same selection of the next lower level in the hierarchy of food codes). |
BrandLoyalty |
No |