Market shares data formats

Describes the shares (proportions) in a market.

Download empty dataset template: Zipped CSV Excel

Market shares

Market shares main table.

Table aliases: MarketShares, MarketShare, FoodMarketShares, FoodMarketShare.

Table 34 Table definition for Market shares.
Name Type Description Aliases Required

idFood

AlphaNumeric(50)

The subtype of the food.

idFood, FoodId, Food, FoodType

Yes

Percentage

Numeric

Market share percentage of the subtype.

Percentage, MarketsharePercentage, MarketShare, MarketSharePercentage, MarketShare%

Yes

BrandLoyalty

Numeric

A parameter used in brand loyalty modelling, where 0 (default) specifies no brand loyalty (on each eating occasion a random selection of the next lower level in the hierarchy of food codes), and 1 specifies absolute brand loyalty (on subsequent eating occasions the same selection of the next lower level in the hierarchy of food codes).

BrandLoyalty

No